Franco Auto has spent over 30 years building a reputation that very few dealerships in the Netherlands can match. You carry Ferrari and Maserati. You have a certified workshop. You have a race heritage that gives you genuine authority in this space. But right now, your digital presence does not reflect any of that.
The Dutch luxury automotive market is still largely underserved online. Most dealers in this segment have outdated websites, weak mobile experiences, poor SEO, and no real digital storytelling. That is not a problem — that is an opportunity. The dealership that moves first to own this space digitally will be very difficult to displace.
This proposal outlines exactly how we get you there: a new website, a proper SEO foundation, a paid advertising strategy, and an ongoing marketing programme built specifically for the premium end of the Dutch automotive market.
Your inventory — Ferrari, Maserati — commands premium prices. Your website needs to command the same level of trust and prestige before a buyer ever contacts you.
Buyers searching for "Ferrari dealer Netherlands" or "Maserati occasions" should find Franco Auto. Right now, that is not reliably happening.
30 years of expertise and an official Maserati service certification are powerful trust signals — but only if they are visible and communicated correctly online.
The goal is not traffic. It is the right traffic — buyers who are serious about Ferrari and Maserati, and who find Franco Auto before they find anyone else.
The current website is built on Replit — which is a development environment, not a production platform. It is not optimised for SEO, it is not built for scale, and it does not give you the control you need to manage your inventory properly. We are going to fix all of that.
WordPress is the right choice for Franco Auto. It gives you full control over your content, integrates with the best automotive inventory management tools available, and is built to be indexed properly by Google. More importantly, it is a platform your team can manage independently after we hand it over — without needing a developer for every update.
Homepage, Inventory Listing, Vehicle Detail Pages, About Franco Auto, Contact, and Financing/Enquiry CTA sections — all built to convert visitors into enquiries.
WP Car Manager integrated with Dutch RDW vehicle registration. Easier uploads, automated specs, standardised listings, and SEO-friendly vehicle pages that actually get indexed.
Speed optimisation, mobile optimisation, WhatsApp integration, contact forms, analytics setup, and security configuration — everything a premium dealership website needs from day one.
This is a complete build and migration — not a template swap. Every element below is included in the website investment.
We will migrate a limited number of your existing vehicles and images to get you live quickly. Any remaining inventory can either be migrated as additional scope or uploaded internally by your team after a short training session. This keeps the initial cost lean and gives you flexibility as your inventory changes.
Luxury automotive buyers do not browse casually. They research with intent. When someone searches "Ferrari dealer Netherlands" or "Maserati Granturismo occasion", they are already in the buying mindset. The question is whether they find Franco Auto or someone else.
SEO in this space is not about chasing volume — it is about owning the specific searches that matter. We focus on the terms that bring you serious buyers, not tyre-kickers.
We target the searches that your buyers are actually using: "Ferrari dealer Netherlands", "Maserati occasions", "luxury cars Netherlands", "used Ferrari Netherlands", "premium car dealership NL", and "sports cars Netherlands". These are high-intent, low-competition terms that Franco Auto can own with the right foundation in place.
Metadata optimisation, speed improvements, structured data and schema markup, sitemap configuration, mobile optimisation, vehicle page indexing, and a proper internal linking structure. This is the foundation that everything else is built on — and it is currently missing from your site.
Luxury dealerships almost universally underutilise content. That creates a significant opportunity. Vehicle buying guides, luxury vehicle comparisons, Ferrari ownership articles, Maserati maintenance insights, supercar investment content, and "how to buy your first Ferrari" — this type of content does three things simultaneously: it drives SEO traffic, it feeds your social channels, and it positions Franco Auto as the authority that buyers trust before they ever pick up the phone.
Before any SEO or advertising work begins, it pays to understand exactly what you are working with. ASPEN Digital specialises in deep technical audits and SEO structural direction — giving us a precise, evidence-based roadmap before we invest a single euro in traffic.
ASPEN Digital conducts a full technical audit of your current digital presence and delivers a structured SEO direction document — covering site architecture, crawlability, indexation gaps, keyword mapping, competitor benchmarking, and a prioritised action plan. This is not a generic report. It is a bespoke strategic foundation built specifically for Franco Auto, and it directly informs every SEO and content decision we make from day one.
Luxury automotive buyers are highly intent-driven. They research for weeks or months before making a decision — and they use Google to do it. Paid advertising in this space is not about awareness. It is about being present at every stage of that research process, and being the dealership they remember when they are ready to act.
The primary focus. Ferrari-related searches, Maserati-related searches, luxury dealership searches, occasion inventory campaigns, and brand-specific campaigns. Google is where your buyers go when they are serious.
Inventory highlights, new arrivals, luxury lifestyle positioning, vehicle walkthrough videos, and seasonal campaigns. Meta reaches buyers earlier in the journey — building awareness and desire before they start searching.
This is critical for luxury automotive. Buyers research for weeks before purchasing. Meta retargeting, Google remarketing, inventory retargeting, and website visitor retargeting ensure Franco Auto stays front of mind throughout that entire process.
The management fees in this proposal cover strategy, campaign setup, optimisation, and reporting. The actual cost of running ads on Google and Meta is billed directly to you through your own ad accounts. We will advise on appropriate monthly budgets based on your inventory and objectives.
After the website is live, the real work begins. Ongoing SEO, paid advertising management, and continuous optimisation are what turn a good website into a consistent lead generation machine. Below are three retainer options — choose the level of investment that matches where you want to take the business.
The Growth Package at €1,500/month gives you the full combination of SEO, Google Ads, and Meta Ads working together — which is the minimum viable setup for a dealership at your level. SEO alone is too slow. Google Ads alone misses the buyers who are still in research mode. Meta alone lacks the purchase intent. Together, they create a system that covers every stage of the buying journey and compounds over time.
The Dutch luxury automotive market is genuinely underserved digitally. Most dealerships in this segment are operating with outdated websites, weak mobile experiences, poor SEO structures, limited digital storytelling, and virtually no retargeting strategy. That is not a criticism of the market — it is an observation of the gap that exists right now.
Franco Auto has everything it needs to close that gap and own this space: 30 years of expertise, an official Maserati certification, a race heritage that gives you genuine credibility, and inventory that speaks for itself. What you need is a digital presence that communicates all of that clearly, consistently, and to the right people.
Website development, inventory integration, and SEO foundation setup. This is the infrastructure everything else is built on.
Google Ads launch, Meta retargeting, and conversion tracking. The moment the site is live, we start driving qualified traffic to it.
Content and authority growth, SEO expansion, video content strategy, and ongoing optimisation. This is where Franco Auto becomes the definitive name in Dutch luxury automotive.
The following are outside the scope of the website investment. Each can be discussed and quoted separately if required.
Ad creative support and campaign management are included in the retainer. The actual cost of running paid campaigns on Google and Meta is not included — this is billed directly to you through your own ad accounts.
A limited number of vehicles will be migrated as part of the initial build. Full inventory migration beyond the agreed scope can be quoted separately, or your team can upload remaining stock after a short training session.
High-quality vehicle photography significantly improves both the website and any advertising. This can be scoped separately and is strongly recommended for your premium inventory.
Website hosting, domain registration, and any third-party platform subscription costs are the responsibility of Franco Auto and are not included in the build fee.
The website build covers the agreed scope. New page builds, structural redesigns, or platform migrations beyond the initial scope are outside this proposal and can be quoted separately.
Video content strategy and editing support are available within the Premium Authority retainer. On-site filming and videography are not included in the website build and can be scoped separately if required.
To deliver this project at the level it deserves, we need a few things from your side. These are not administrative requirements — they are the inputs that directly determine the quality of the output.
Logo files, brand guidelines, any existing photography, and marketing materials should be shared at the start of the project. The deeper our understanding of the Franco Auto brand, the better the output — and this is an ongoing process we will drive from day one.
For the initial vehicle migration, we need access to your current inventory information — specifications, pricing, images, and any relevant vehicle details. The more complete this information, the stronger the SEO value of each listing from launch.
Access to your current domain registrar, any existing Google Analytics or Search Console accounts, and social media profiles will allow us to set up tracking, migration, and continuity correctly from the start.
A nominated point of contact who can review designs, approve direction, and respond to queries within 48 hours. This is the single biggest factor in keeping the project on schedule and ensuring the result reflects your vision for the brand.
Here is how we get started. The process is straightforward and the first step costs nothing.